- Oliviero Toscani : more than fifty years of magnificent failures.
- how photographer oliviero toscani and benetton changed advertising
- The Photographer Behind Some of Fashion’s Most Controversial Images Speaks
- SearchWorks Catalog
Oliviero Toscani : more than fifty years of magnificent failures.
OLIVIERO TOSCANI - BE UNIQUE - London Realcome del
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Explores the creative force behind brands and advertising campaigns, focusing on the finest examples of his work. This book features stories of the life of the man behind the lense from some of the major personalities in the creative industries. Read more Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Finding libraries that hold this item You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.
how photographer oliviero toscani and benetton changed advertising
Sky Arte OLIVIERO TOSCANI
The Photographer Behind Some of Fashion’s Most Controversial Images Speaks
I'm simply a witness of my time," Oliviero Toscani says of his new photo book. Indeed, the release is a document of Toscani's truly dynamic eye. For more than five decades, his campaigns for brands like United Colors of Benetton and Esprit -- and his editorial images for glossies including Elle , Vogue , and the earliest issues of i-D -- have powerfully pushed forward the very possibilities of fashion and advertising images. Christopher Columbus wanted to discover India and he discovered America. Look at Che Guevara, look at the Armada -- everything is a magnificent failure," Toscani says. It's a reminder that failure often leads to bold new beginnings. Perhaps that ultimate optimism is what leads Toscani to be so critical of his own images.
Toscani is a provocateur, though he would deny it. His work has often come under fire for parlaying tragedy into shock value into dollar signs for brands like Benetton, while he sees himself as simply a mirror for the ills of the world, amplifying them in ways that make them universally heard. Could you speak about the title of the book? I feel like one of those rockers! So, it is a magnificent failure. Christopher Columbus wanted to discover India and he discovered America, so it is a magnificent failure. Look at the face of Che Guevara—magnificent failure.
Oliviero Toscani. However, he worked wonders for the company, making it into one of the world's most recognized clothing brands - despite no items of clothing appearing in the campaigns between and Laid out in a magazine format, it covers his work from being the creative force behind brands and advertising campaigns, to his work on numerous social design projects. The book also looks in detail at Toscani himself, with contributions from some of the leading people he has worked with over the years, such as Anna Wintour, David Bowie, Bill Cunningham, Valentino and Naomi Campbell. Toscani's photography often depicts what no one has ever dared to explore before in advertising, such as homosexuality, racism and anorexia.
CARTE BLANCHE (in French / Oliviero Toscani in Paris. March 2016)
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